PVC – No Ordinary Plastic

At a time when environmental impact is in the spotlight more than ever before, leaps are being made towards a net zero future in many industries. The greatest villain in this story is plastic, but not all plastics are created equal.

Over the last decade, PVC has transformed into a much more sustainable prospect with incredible longevity, high recyclability and the removal of many harmful chemicals from its makeup.

We were commissioned by the VCA (Vinyl Council of Australia) to create a short film that showcases the changes, features and benefits of using vinyl products across many different applications. Our objective was to change the perspective of how vinyl is perceived by the public.

Credits:
Client – Vinyl Council of Australia
Directed, shot and edited by Will Gaffney
Sound Mix – Paul McCosh